The Decline of Significance in Today’s Digital Media Formats


  • Alexandru Sterian National University of Theatre and Film “I.L. Caragiale”, Bucharest, Romania


intermediality, transmediality, analogue format, digital media, ontic values


Does modern digital media reconfigure the film’s message? The ubiquity of interactive screens alters the social and emotional human interactions. Through the advent of digital media within the film workflow, the ontological referentiality of the analog support becomes obsolete. The medium digital support can influence the meaning and structure of the message, which gradually starts losing its primary meanings due to the shallow, inattentive film viewing. Starting with the aesthetic approaches and visual codes, the movie’s distribution begins to replace some disputable values which the film as an art has preserved within its DNA, emotion and empathy. How much of the iconic stage of a sign is still embedded within a support without an ontic representativity, expressed today through mathematic algorithms and digital codes?

Author Biography

Alexandru Sterian, National University of Theatre and Film “I.L. Caragiale”, Bucharest, Romania

ALEXANDRU STERIAN is a Professor at the National University of Theatre and Film “I.L. Caragialeˮ (UNATC). From 2019 to 2022, he was Vice Rector for International Affairs at UNATC and since October 2022 he is Head of the UNATC Doctoral School. He teaches courses on cinematography, directing and production department at Master and Bachelor Degree levels and a course in the Doctoral Studies curriculum. During the last five years he published four books and numerous academic articles. An active cinematographer with a broad expertise ranging from feature films to documentary and advertising projects, which spans from 1994 to the present, he worked on seventeen features and short films, productions which have been selected at prestigious film festivals in Berlin, Cannes, Locarno, Sarajevo, Clermont-Ferrand, TIFF (Cluj-Napoca, Romania). Since 2009, he is President of the Romanian Society of Cinematographers ( and a Sony ICE representative (Independent Camera Expert) for the Sony cinema division.




How to Cite

Sterian, A. (2023). The Decline of Significance in Today’s Digital Media Formats. Studia Universitatis Babeș-Bolyai - Dramatica, 68(1), 159–171. Retrieved from