Independent Dance in Cluj-Napoca: Organizational Strategies and Audience Dynamics

Abstract

With two primary research questions in mind, this study investigates Cluj-Napoca’s independent dance culture: “How do available resources (human, financial, and logistical) influence the organization and operational strategies of dance studios?” and “How aware, interested, and involved is Cluj’s audience, and what influences their behaviour as public or students?” The study reveals a varied but vulnerable sector through a questionnaire with 85 respondents and four interviews with cultural dance space managers. Sustainability is impacted by several factors, including a lack of consistent resources, difficulties with promoting the opportunities, lack of support from the local administration, and the strain of operating in uncertain and unpredictable circumstances. Every studio operates using its own flexible structure, and there is no set organisational model. Even though there is public interest, low visibility and restricted information available continue to be major obstacles to wider involvement. The results highlight the necessity of better coordination among cultural actors and more support from local authorities. The dance scene in Cluj-Napoca may have a more sustainable future if these ties are strengthened.